Choosing the right ecommerce platform
Choosing the right ecommerce platform is an important decision for any business looking to sell their products online. The three options below are tried-and-tested ecommerce platforms that are used by thousands of merchants.
WordPress + WooCommerce
WordPress is one of the most popular CMS systems around. WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress, the plugin quickly became popular for its simplicity to install and customize and free base product.
- Catalogue: Small (less than 100 SKUs)
- Products: Single SKUs with more advanced customisation if required
- Plugins: Limited free and paid for plugins for more advanced functionality
- Custom Development: Scope for some custom development
- Themes: Themes and/or bespoke theme development
Shopify
Shopify is a complete commerce platform that lets you start, grow, and manage a business. Create and customize an online store. Manage products, inventory, payments, and shipping.
- Catalogue: Small/Medium (less than 500 SKUs)
- Products: Single SKUs with simple options (size/colour drop downs)
- Plugins: Limited paid for plugins for more advanced functionality
- Custom Development: No custom development
- Themes: Themes + limited custom code
Magento 2
Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimisation, and catalog-management tools.
- Catalogue: Medium/Large (more than 500 SKUs)
- Products: simple SKUs, customisable products, and bespoke product pricing
- Plugins: Large collection of free and paid plugins for advanced functionality
- Custom Development: Scope for significant custom development
- Themes: Themes and/or bespoke theme development
My Magento Expertise
If you are planning a new e‑commerce store, considering a platform upgrade or looking for ongoing Magento support, I can provide the expertise you need. Based in Northern Ireland and working with clients locally and internationally, I deliver solutions that help businesses grow.
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