Speed optimisation is crucial for a Magento website as it directly impacts user experience, conversions, and search engine rankings.
Ensure you have a reliable and high-performance hosting provider that specialises in Magento hosting. Choose a hosting plan that meets your website’s requirements in terms of storage, bandwidth, and server resources.
Enable PHP opcode caching and implement PHP opcode caching using tools like APC (Alternative PHP Cache) or OPcache. This caches the compiled PHP code, reducing the processing time for subsequent requests.
Enable Gzip compression on your server to compress your website’s files before sending them to the visitor’s browser. This significantly reduces the file size, resulting in faster page load times. Expires headers will the browser know whether to serve a cached version of the page.
Magento heavily relies on its database, so optimizing its performance can have a significant impact on website speed. Regularly clean up unnecessary data, optimise database tables, and ensure indexes are properly set up.
Compress and optimise your images to reduce their file size without compromising quality. Use image compression tools or extensions to automatically optimise images on your Magento website. Additionally, consider lazy loading techniques to only load images when they are visible on the screen.
There are many image optimisation plugins available for Magento 2 which can help to serve your images quickly in next generation image formats.
Enable full-page caching in Magento to reduce the load on your server and improve page load times. Magento has built-in caching options that store the fully rendered HTML of your pages, allowing them to be served quickly to subsequent visitors.
Reduce the number of extensions. Review and disable any unnecessary extensions or modules that may be slowing down your website. Each extension adds additional code and functionality, which can impact performance.
Monitor and optimize your website on an ongoing basis. Continuously monitor your website’s speed using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. These tools provide insights and recommendations to further optimize your website’s performance.
Regularly update your Magento installation to the latest version. Newer versions often include performance improvements and bug fixes, which can enhance speed and security.
Implementing these speed optimisation techniques can significantly improve your Magento website’s load times, leading to better user experience, increased conversions, and improved search engine rankings.