You don’t need invasive tracking to understand your website. Privacy-first analytics give you the numbers that matter, like visits, popular pages and where people come from, while respecting your visitors and keeping you on the right side of GDPR.
Useful insight, without the creepiness
Traditional analytics rely on cookies and personal data, which means consent banners, compliance headaches and data you probably don’t need. I help businesses switch to lightweight, cookieless tools that are simpler to use and kinder to visitors. This website uses the same approach.
What I can help with
- Cookieless analytics with privacy-focused tools such as Simple Analytics, Plausible and Matomo.
- Moving away from Google Analytics while keeping the reports you actually use.
- Tracking what matters, such as enquiries, sign-ups and sales, without following people around.
- GDPR-friendly cookie consent that’s clear and honest, and only appears when it’s really needed.
- Cookie and privacy policies written in plain English that match what your site actually does.
Experience with privacy-first tools
I’ve written about building a cookieless tracking stack, Simple Analytics as an alternative to Google Analytics and writing a good UK cookie policy. Combined with technical SEO, it gives you a clear, honest picture of how your site is doing.
