Simple single script to add Facebook’s Pixel Code tracking to your Magento ecommerce website. The code should be added into the head.phtml file within your template. This includes tracking of search and checkout progress and new orders.
Simply replace all the $facebookPixelId
with your actual Facebook Pixel Code ID.
<!-- All in one Facebook Pixel Code --> <?php $facebookPixelId = "000000000000000000000"; // Your Pixel Code goes here ?> <script> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','//connect.facebook.net/en_US/fbevents.js'); fbq('init', '<?php echo $facebookPixelId; ?>'); fbq('track', "PageView"); <?php $request = $this->getRequest(); $module = $request->getModuleName(); $controller = $request->getControllerName(); $action = $request->getActionName(); $pageIdentifier = Mage::app()->getFrontController()->getAction()->getFullActionName(); // Lead if(Mage::registry('current_product')) { echo "fbq('track', 'Lead');"; } // Search if($controller == 'result' || $controller =='advanced') { echo "fbq('track', 'Search');"; } // Customer registration if($module == 'customer' && $controller == 'account' && $action == 'index'){ echo "fbq('track', 'CompleteRegistration')"; } // Add to cart if($module == 'checkout' && $controller == 'cart' && $action == 'index') { echo "fbq('track', 'AddToCart');"; } // Add to wishlist if($module == 'wishlist') { echo "fbq('track', 'AddToWishlist');"; } // Checkout start if(Mage::getURL('checkout/onepage') == Mage::helper('core/url')->getCurrentUrl()) { echo "fbq('track', 'InitiateCheckout');"; // As the onepagecheckout don't have a specific page for add billing info, i placed the tracker here echo "fbq('track', 'AddPaymentInfo');"; } // Checkout success if ($pageIdentifier == 'transparente_standard_redirect') { $lastOrderId = Mage::getSingleton('checkout/session')->getLastOrderId();//Geeting last order id $order = Mage::getSingleton('sales/order'); //getting order model $order->load($lastOrderId); //loding current order $_totalData =$order->getData(); //loading order model data $grandTotal = number_format($_totalData['grand_total'],2,'.',''); //loading grand total echo "fbq('track', 'Purchase', {value: '$grandTotal', currency: 'BRL'});"; } ?> </script> <noscript><img height="1" width="1" style="display:none" src=" https://www.facebook.com/tr?id=<?php echo $facebookPixelId; ?>&ev=PageView&noscript=1" /></noscript> <!-- All in one End Facebook Pixel Code -->
My Magento Expertise
If you are planning a new e‑commerce store, considering a platform upgrade or looking for ongoing Magento support, I can provide the expertise you need. Based in Northern Ireland and working with clients locally and internationally, I deliver solutions that help businesses grow.
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